Press

Visual Design

The New York Times lauded design work as "covetable" for visual identity work at The Metropolitan Museum of Art.

Audio UX, Sonic Identity & Product

The Verge · TechCrunch · InfoWorld

Game Audio — Microsoft × Marvel × NASA (Guardians of the Galaxy III, MakeCode Arcade)

Fast Company · Florida Today

Game Audio — Apple Arcade × NBA / NFL / MLB (Ultimate Rivals, Honnda soundtrack)

United States: Polygon · Hangtime Magazine — Exclusive Look · NPR Music — Viking's Choice Archive (Lars Gotrich) · ACRN Album Review
Australia: The Greatest Game Music
UK: Wordplay Magazine
Germany / LA / World: Circus of Values VGM Special — Dublab Radio
Japan: WARSZAWA Magazine · Douban · IGN Japan Web TV
Slovenia: Modem (Radio Student)

Academic & Peer-Reviewed Publication

ACM SIGACCESS / ASSETS 2023 — Collaboration Towards Accessible Development Environment for Blind Programmers · Project page (Seo)

Music & Artistic Practice

Impose · FACT · Tiny Mix Tapes · Dummy Mag · Stereogum · Vice / Noisey / Thump · Decoder · Resident Advisor · Pitchfork · Soulplay Russia · Complex UK · Rough Trade · Bandcamp Daily · The Big Takeover · The Quietus — Spool's Out

 

About

Designing and building for 50M+ users at Microsoft. Designer-builder working on multimodal interaction & agent-state UX at Microsoft CoreAI. Inventor of a USPTO-filed haptic-audio framework. NY Times lauded visual design work as "covetable" for The Metropolitan Museum of Art. Creative for Marvel, Apple Arcade, and NASA. Two International Sound Awards. Microsoft Ability Award. Work featured in ACM SIGACCESS publication.

The Brooklyn studio is helmed by Amnon Freidlin, whose practice spans creative technology, visual & product design, and sound/music. Recent work: shipping tools that unlock new ground across Design and Engineering teams at Microsoft; leading in-game and trailer music for Ultimate Rivals: The Court, the Apple Arcade × NBA launch title; former composer and sound designer for Barneys' artist and brand collaborations (2011-2019). His output as experimental electronic producer Honnda (Orange Milk Records) has been touted on a slew of global must-hear lists.


Praise & Press

“From sound designing [artist] Nick Cave’s Barneys New York installation to sharing bills with Yaeji, J-Cush and The Sun Ra Arkestra, the Brooklyn-based producer is a multidisciplinary whose borders are nonexistent.” —Dummy Mag