Visual & Product Design, UX
The New York Times lauded Amnon Freidlin's visual design work as "covetable" for The Metropolitan Museum of Art.
Visual / IA / UX at Microsoft CoreAI for products used by 50M+ people, including AI Foundry's signed-out experience redesign and CoreAI brand visual identity. Brand architecture and visual identity for the gaming-music platform behind Ultimate Rivals: The Court — Apple Arcade × NBA / NFL launch title.
Selected work: Microsoft · Apple Arcade × NBA · The Metropolitan Museum of Art · National Geographic · The Council on Foreign Relations · New York Philharmonic · Barneys · MetLiveArts: Patti Smith · Steve Reich · Laurie Anderson
Say hi: adfreidlin [at] gmail • LinkedIn • Resume • External Portfolio Index Tool
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The New York Times lauded design work as "covetable" for The Metropolitan Museum of Art
Working across tech, marketplaces, cultural institutions, luxury fashion
Visual / IA / UX design for Microsoft AI Foundry signed-out experience; CoreAI brand visual design including wordmark, typography systems; + built an interactive competitive audit tool for Microsoft's Foundry AI marketplace redesign — auditing six peer platforms across 11 UX parameters; shipped to design, PM, and enterprise stakeholders.
Met Museum: Project design lead for major Met Live Arts campaigns featuring Patti Smith, John Zorn, Steve Reich, Laurie Anderson, Diane von Furstenberg, Michael Kors, New York Philharmonic, Alexander Wang, Rosanne Cash
Brand architecture, pitch deck, and visual identity for Gaming/Music Hybrid Platform for Ultimate Rivals: The Court — Apple Arcade × NBA / WNBA / NFL / NHL / MLB / USWNT launch title; album art direction for Orange Milk Records soundtrack release
UX, UI, and visual design for Council on Foreign Relations — end-user-facing digital products; user interviews and prototyped redesign of internal data visualization software; National Geographic microsite partnership
SUBSET (NYC interchangeable bicycle pedal company) — full visual identity build including custom typography, wordmark, apparel design, and collateral system
Production design across major Met exhibitions: Heavenly Bodies, Visitors to Versailles, Michelangelo: Divine Draftsman & Designer, Edvard Munch
Work featured in ACM SIGACCESS 2023 publication on UX for blind developers — co-design work with Megan Rogge (Microsoft) & JooYoung Seo (University of Illinois)
Graduate-level UX coursework: MICA Foundations of UX Design (2018); Designation Design Thinking Workshop (2018); ongoing self-directed work in user experience for web design, usability testing, interaction design, and accessibility (2016–Present)
Sonic Keystrokes: Front-End Code · UI Design · Visual Design · Interaction Design · Prototyping · Audio Engineering · Sound Design · 3D Rendering
→ Experience Sonic Keystrokes here (Best viewed on desktop)
A fully interactive browser-based instrument that turns typing into shaped, customizable sound.
Gaming-music platform blueprint (Market Research, Brand, Visual Design, Copywriting, Mission). 40 pg. Commissioned by a new name in indie gaming. Available on request.
Megabloom Audio — website identity, illustration, wordmark, bespoke icons
One of multiple concepts presented to Subset, which ended up choosing a more austere identity that I finalized.
Work for AI Foundry, GitHub Copilot, Visual Studio, among others.
More info available upon request.
Designer-builder working on multimodal interaction & agent-state UX at Microsoft CoreAI. Shipping tools that unlock new ground across Design and Engineering teams.
Visual / IA / UX design for Microsoft AI Foundry signed-out experience; CoreAI brand visual design including wordmark, typography systems; + built an interactive competitive audit tool for Microsoft's Foundry AI marketplace redesign — auditing six peer platforms across 11 UX parameters; shipped to design, PM, and enterprise stakeholders.
Built RAI Observatory + RAI Signal Flow Architecture + RAI Ecosystem Dashboard end-to-end (concept → code → delivery) for Microsoft's Responsible AI org — interactive dashboards and visualization tooling for AI governance and risk-signal communication across the AI lifecycle
AI-assisted prototyping workflows producing production-grade prototypes — Claude, Claude Code, Cursor, ChatGPT, Midjourney, GitHub Copilot; sequential code generation, gesture detection refinement, audio crossfade algorithms
MediaPipe gesture-controlled UI prototypes for Microsoft AI Foundry — dwell-based selection, three-screen agent workflow, multimodal interaction patterns
Sonic Keystrokes typing-sonification app — built end-to-end in JavaScript + Web Audio API; embedded MP3 samples, ADSR/EQ/reverb chain, global keyboard event system; 32+ iterative versions
Built interactive competitive audit tool for Microsoft's Foundry AI marketplace redesign — auditing six peer platforms across 11 UX parameters; shipped to design, PM, and enterprise stakeholders.
Immersive Web Audio API soundscapes for Foundry — multi-channel generative ambient audio system with cave stream, wind, tinkle, and dew-drop layers
Diagnosed cross-tool audio playback failure engineering couldn't reproduce — RIFF/hex-level analysis isolated a malformed metadata block; unblocked a critical product sound
Inventor · USPTO-filed · Assigned to Microsoft Technology Licensing
Concept · Visual Design · Information Design · Editorial Design · Diagrammatic Illustration
Bespoke graphics and poster for Haptic Design Principles and Documentation. Created the key art used to evangelize Microsoft's Haptic Design Guidelines.
Invented a framework for Microsoft that tunes haptic vibrations to musical pitch — enabling pitch-aligned haptic patterns, or "haptic melodies," that can harmonize with audio cues and remain consistent across different hardware. Replaces arbitrary noise with designed, musical feedback;
This technology to inform upcoming Microsoft products. Applied at Microsoft for Sensory Mixer (multi-sensory accessibility product, Microsoft Ability Award for Innovating for the Future, 2024).
Patent and internal documentation details available on request, subject to NDA where applicable.
External Portfolio Index Tool. Browse All Project Descriptions by Category
An interactive index of project descriptions across all three lanes — filterable by category, client, and discipline. Descriptions are live and searchable; viewable deliverable files coming online progressively. For specific access, reach out.
The New York Times lauded design work as "covetable" for The Metropolitan Museum of Art — project design lead for major Met Live Arts campaigns featuring Patti Smith, John Zorn, Steve Reich, Laurie Anderson, Diane von Furstenberg, Michael Kors, New York Philharmonic, Alexander Wang, Rosanne Cash
Selected (interactive) hero project → Sonic Keystrokes: browser instrument (Best viewed on desktop)
Turns typing into shaped, customizable sound.
Designed, built, and rendered in code — with a dimensional 3D treatment of the live tool as the hero image. Web Audio API · single-file HTML. More info on request.
Front-End Code · Information Architecture · Information Design · UI Design · Interaction Design · Data Visualization · AI Workflows
Built RAI Observatory + RAI Signal Flow Architecture + RAI Ecosystem Dashboard end-to-end (concept → code → delivery) for Microsoft's CoreAI & Responsible AI org — interactive dashboards and visualization tooling for AI governance and risk-signal communication across the AI lifecycle
Built with — HTML · CSS · JavaScript · Custom Sankey path rendering · No dependencies
Interactive build available on request.
Interactive tool auditing five peer platforms across 11 UX parameters; shipped to design, PM, and enterprise stakeholders.
More info available upon request.
→ Experience Sonic Keystrokes here (Best viewed on desktop)
A fully interactive browser-based instrument that turns typing into shaped, customizable sound.
Designed and built entirely in code, then given a dimensional 3D treatment in a separate render layer. The live tool, staged as a hero object — playable build available on request.
Drag-and-drop your own WAV/MP3 samples across multiple voice slots — alongside a bank of embedded sounds that run fully offline — then sculpt the response in real time with multi-band EQ, reverb, pitch, and ADSR. Per-stroke humanization nudges pitch, timing, and gain on every press so repeated keys never sound machine-gunned, while automatic loudness normalization levels every sample on load.
Built with — Web Audio API · single-file HTML, no dependencies
40+ page platform strategy document outlining a gaming-record label crossover venture — authoring musical identity, record label architecture, brand, artist roster, recording contract audit, market audit, and competitive analysis of brand-music partnerships.
Viewable upon request.
Client / Org / Partner: Apple Arcade / Bit Fry Game Studios, NBA, WNBA, NHL, NFL, MLB
Subset (Interchangeable Bicycle Pedals) label.
www.instagram.com/subsetnyc
Photo by Stephen Botta
