Visual & Product Design, UX
The New York Times lauded Amnon Freidlin's visual design work as "covetable" for The Metropolitan Museum of Art.
Visual / IA / UX at Microsoft CoreAI for products used by 50M+ people, including AI Foundry's signed-out experience redesign and CoreAI brand visual identity. Brand architecture and visual identity for the gaming-music platform behind Ultimate Rivals: The Court — Apple Arcade × NBA / NFL launch title.
Selected work: Microsoft · Apple Arcade × NBA · The Metropolitan Museum of Art · National Geographic · The Council on Foreign Relations · New York Philharmonic · Barneys · MetLiveArts: Patti Smith · Steve Reich · Laurie Anderson
Say hi: adfreidlin [at] gmail • LinkedIn • Resume • External Portfolio Index Tool
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The New York Times lauded design work as "covetable" for The Metropolitan Museum of Art
Working across tech, marketplaces, cultural institutions, luxury fashion
Visual / IA / UX design for Microsoft AI Foundry signed-out experience; CoreAI brand visual design including wordmark, typography systems; + built an interactive competitive audit tool for Microsoft's Foundry AI marketplace redesign — auditing six peer platforms across 11 UX parameters; shipped to design, PM, and enterprise stakeholders.
Met Museum: Project design lead for major Met Live Arts campaigns featuring Patti Smith, John Zorn, Steve Reich, Laurie Anderson, Diane von Furstenberg, Michael Kors, New York Philharmonic, Alexander Wang, Rosanne Cash
Brand architecture, pitch deck, and visual identity for Gaming/Music Hybrid Platform for Ultimate Rivals: The Court — Apple Arcade × NBA / WNBA / NFL / NHL / MLB / USWNT launch title; album art direction for Orange Milk Records soundtrack release
UX, UI, and visual design for Council on Foreign Relations — end-user-facing digital products; user interviews and prototyped redesign of internal data visualization software; National Geographic microsite partnership
SUBSET (NYC interchangeable bicycle pedal company) — full visual identity build including custom typography, wordmark, apparel design, and collateral system
Production design across major Met exhibitions: Heavenly Bodies, Visitors to Versailles, Michelangelo: Divine Draftsman & Designer, Edvard Munch
Work featured in ACM SIGACCESS 2023 publication on UX for blind developers — co-design work with Megan Rogge (Microsoft) & JooYoung Seo (University of Illinois)
Graduate-level UX coursework: MICA Foundations of UX Design (2018); Designation Design Thinking Workshop (2018); ongoing self-directed work in user experience for web design, usability testing, interaction design, and accessibility (2016–Present)
Sonic Keystrokes: Front-End Code · UI Design · Visual Design · Interaction Design · Prototyping · Audio Engineering · Sound Design · 3D Rendering
→ Experience Sonic Keystrokes here (Best viewed on desktop)
A fully interactive browser-based instrument that turns typing into shaped, customizable sound.
Gaming-music platform blueprint (Market Research, Brand, Visual Design, Copywriting, Mission). 40 pg. Commissioned by a new name in indie gaming. Available on request.
Megabloom Audio — website identity, illustration, wordmark, bespoke icons
